1.) Bitzer does not mean that rhetorical situation is easy that you only have to know it. Also he doesn’t mean that rhetorical situation exists when discourse exists. There are times were rhetorical exists even though discourse is not there.
2.) Bitzer said that rhetorical situation is to produce action or a change also can be to fix problems.
3.) Exigence is something that can be changed for the better. For example, all the new hybrid cars that have come out they’ve changed for the good of the world. And everyday more and more cars will change.
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